New Marketron Integration Suite Enables Greater Efficiency, Agility, and Innovation Through Cross-Platform Data Sharing

Date: 18/11/2021
New Marketron Integration Suite Enables Greater Efficiency, Agility, and Innovation Through Cross-Platform Data Sharing

Marketron, the broadcast industry's leading technology provider for more scalable, predictable, and reliable revenue, today announced the launch of the Marketron Integration Suite, which leverages open APIs, connectors, and custom integrations to give Marketron customers the ability to consolidate disparate data sources — including linear, O&O, and third-party digital advertising systems — into a single ecosystem. In doing so, the Marketron Integration Suite helps users to reduce bottlenecks, realize greater visibility, and drive increased revenue.

The Marketron Integration Suite consists of three offerings: open APIs, connectors, and custom integrations:

  • Open APIs within the suite enable customers to access their data on their own.
  • Connectors serve as prebuilt integrations into top business platforms many media organizations already use today, such as customer relationship management (CRM) platforms. With these prebuilt connectors, Marketron takes care of setup, management, and maintenance.
  • Customers with unique business and technical requirements can take advantage of custom integrations, collaborating with Marketron's data architects to strategize solutions that address their specific objectives.

"The Marketron Integration Suite enables our customers to save time by automating daily tasks, bringing digital and linear orders into one system and accessing better reports all while building a best-in-breed technology stack," said Jimshade Chaudhari, senior vice president of product development at Marketron. "The ability for customers to use their data wherever they want, within our ecosystem and beyond, is invaluable in enabling more efficient, agile, and informed operations."

With convenient access to APIs, connectors, and custom integrations, Marketron customers can leverage process and data automation more broadly for greater efficiency across their business. By merging data sources into a central location, visibility is improved, which drives innovation and new business outcomes. Regardless of the path customers choose, the Marketron Integration Suite gives them the freedom to optimize their operations and the ability to scale or pivot to accommodate a new business direction. If customers don't have their own developers, Marketron's professional services team can handle setup and management, while they focus on taking the fullest advantage of these integration solutions.

"Data is transformational, and our clients succeed when their data is accessible and available across all the platforms they use. The Marketron Integration Suite makes this a reality, and data integration will continue to be a core focus of Marketron solutions moving forward," added Chaudhari.

More information about Marketron and the company's products is available at www.marketron.com.




Tags: Integration Suite | Data Sharing | Efficiency | Agility | Cross Platform
Submitted by Wall Street Communications
View author's directory page

Related Interviews
  • Black Box Agility IP System at BVE 2016

    Black Box Agility IP System at BVE 2016


Related Articles
  • Outsourcing for maximum efficiency

    Outsourcing for maximum efficiency

  • Decentralising infrastructure for efficiency

    Decentralising infrastructure for efficiency

  • Why broadcasters need to be aware of the advent of HEVC

    Why broadcasters need to be aware of the advent of HEVC

  • Bringing increased efficiencies to file-based workflows

    Bringing increased efficiencies to file-based workflows

  • Maximizing the Efficiency of Multiscreen Video Delivery

    Maximizing the Efficiency of Multiscreen Video Delivery

  • Using Multipoint Monitoring to Ensure Reliable Digital Video Delivery

    Using Multipoint Monitoring to Ensure Reliable Digital Video Delivery


News
Calrec exclusively partners with Protel in New Zealand Posted: 29/06/2022
Calrec exclusively partners with Protel in New Zealand

Calrec, a leading designer and supplier of broadcast audio mixing consoles and equipment, has announced Protel as its exclusive technology partner and distributor in New Zealand.

Tags: audio | audio networking | AoIP | new zealand | audio consoles
Submitted by Jump PR
More from this author
MovieLabs Launches 2030 Showcase Program to Help Advance Strategic Growth in the Media and Entertainment Industry Posted: 29/06/2022
MovieLabs Launches 2030 Showcase Program to Help Advance Strategic Growth in the M and amp;E Industry

MovieLabs, the technology joint venture of the major Hollywood motion picture studios, has launched the 2030 Showcase Program to recognize organizations in the Media & Entertainment industry that are applying emerging cloud and production technologies to advance the industry in reinventing the media creation ecosystem and to help realize the MovieLabs 2030 Vision and its goals of enhanced efficiency and interoperability.

Tags: Showcase | IBC | strategic growth
Submitted by PRComs
More from this author
ShotDeck Recreations Contest Returns Posted: 28/06/2022
ShotDeck Recreations Contest Returns

Bigger competition. Bigger bragging rights. Bigger prizes.

The ShotDeck™ Recreations contest returns July 1 through July 31, 2022.

Tags: cinematography | cinematographer | cinema | shot | color | contest | lawrence sher | ASC | ASC cinematographer
Submitted by Lewis Communications
More from this author
TWIST IST Ties the Knot With JVC Professional Video Posted: 28/06/2022
TWIST IST Ties the Knot With JVC Professional Video

GY-HC900 and KY-PZ100 PTZ CONNECTED CAM™ Cameras Provide Flexible, High-quality Solutions for Integration at New Wedding Facility

Tags: JVC Professional Video | PTZ Camera | Integration Solutions
Submitted by D. Pagan Communications
More from this author
IBC2022 Announces Headline Speakers and New Content Initiatives as Excitement Builds Around Live Return Posted: 28/06/2022
IBC2022 Announces Headline Speakers and New Content Initiatives as Excitement Builds Around Live Return

With IBC Show set to return to the RAI Amsterdam this September after two years of virtual formats, IBC (International Broadcasting Convention) today announces a world-class line-up of headline speakers and a partnership-led approach to bringing more innovative content to the show and driving new advances across the media, entertainment and technology industry.

Tags: IBC2022
Submitted by Platform Comms
More from this author
Ikegami Europe Announces Unicam UHK-X750 4K-UHD HDR Studio Camera Posted: 28/06/2022
Ikegami Europe Announces Unicam UHK-X750 4K-UHD HDR Studio Camera

Ikegami Electronics (Europe) announces a major addition to its range of broadcast production cameras. Introduced at the April 2022 NAB Show in Las Vegas and now confirmed for the EAME market, the UHK-X750 is a full studio/OB camera optimised for fixed-mount operation on a pedestal or tripod. Integrated into a robust metal housing designed to ensure extreme ruggedness, it includes high frame-rate capture for slow motion applications, global shutter sensors and versatile connectivity.

"The UHK-X750 is intended for production studios and outside broadcast service providers seeking high mastering quality to maximise the commercial longevity of their productions," comments Ikegami Electronics (Europe) Broadcast & Professional Video Division manager Michael Lätzsch. "It offers all the advanced capabilities of Ikegami's flagship Unicam UHK-X700 except for those that apply to portable shoulder operation. Distinguishing elements of the UHK-X750 include a lower centre-of-gravity and easier staging compared to a portable camera."

Tags: Ikegami Electronics | broadcast cameras | 4K HDR video monitors | optical camera links | medical imaging equipment | 4K hybrid base station | 4K EFP cameras | 4K studio cameras | 8K EFP cameras | 8K studio cameras | optical camera links | IP camera links | CCUs | OB v
Submitted by Stylus Media Communications
More from this author
Mo-Sys announces new StarTracker Mini and StarTracker Max as company reveals exciting new development path Posted: 28/06/2022
Mo-Sys announces new StarTracker Mini and StarTracker Max as company reveals exciting new development path

Mo-Sys Engineering, a world leader in Virtual Production solutions, remote production and image robotics, has today announced plans to introduce two new StarTracker products together with an innovative exchange programme. The introduction of StarTracker Mini will expand the Mo-Sys range, increasing its market reach to a new generation of Virtual Production creators, while StarTracker Max enables Mo-Sys to bring forward its improved camera tracking technology for professional broadcast and cinematic use.

Tags: StarTracker | StarTracker Mini | StarTracker Max | Camera Tracking | Streaming | YouTube | Virtual Production | Broadcast | Cinematography | Professional Tracking | Tracking technology
Submitted by Manor Marketing
More from this author
Top Honor for Women in Media WIM + ZEISS Altitude Awards Goes to Eszter Csepeli, HCA Posted: 28/06/2022
Top Honor for Women in Media WIM + ZEISS Altitude Awards Goes to Eszter Csepeli, HCA

ZEISS hosted the Women in Media WIM + ZEISS Altitude Awards Ceremony on June 9 to celebrate the recipients of the prestigious annual honors. Held at Cine Gear Expo in the Los Angeles Convention Center, the air was thick with anticipation as the auditorium filled with nominees, WIM members, and guests.

Tags: Zeiss | lenses | optics | cinema optics | resolution | frame rate | shutter speed | aperture adjustment | autofocus | broadcast | film | video | film | television | production | streaming | cinematographers | videographers | cinematography | filmmaking | ASC | director of pho
Submitted by Lewis Communications
More from this author
Professional Tiffen Filters for DJI Mini 3 Pro Drone Posted: 27/06/2022
Professional Tiffen Filters for DJI Mini 3 Pro Drone

Tiffen’s 3-Filter Neutral Density Kit for the DJI Mini 3 Pro offers a simple professional method of controlling the lighting conditions while operating this popular drone. Using Tiffen’s lightweight filters helps manage the camera aperture for ideal exposure without color shift.

Tags: Lighting | local 728 | lighting design | light | cinematography | digital cinematography | director of photography | cinema | commercial | music video | phosphor lighting | led | lightbridge | pipelines | area 48 | Lumix S1H | reflector | cine | production | Force 7
Submitted by Lewis Communications
More from this author
CIO Once Again Adds Cobalt Iron to Its List of 10 Best Cyber Security Companies Posted: 24/06/2022
CIO Once Again Adds Cobalt Iron to Its List of 10 Best Cyber Security Companies

Cobalt Iron Inc., a leading provider of SaaS-based enterprise data protection, today announced that for the second year in a row it has been named one of CIO's 10 Best Cyber Security Companies of 2022. This distinction is thanks to the Cobalt Iron Compass® enterprise SaaS backup platform, which delivers intelligent data backup at massive scale while making the backup infrastructure impervious to cyberattacks.

Tags: Cobalt Iron Compass | Cyber Security
Submitted by Wall Street Communications
More from this author
KILOVIEW Expands its NDI Ecosystem for Supporting End-to-End IP Video Transmission and Production Posted: 24/06/2022
KILOVIEW Expands its NDI Ecosystem for Supporting  End-to-End IP Video Transmission and Production

KILOVIEW is expanding its family of Network Device Interfacem(NDI)-compliant solutions with the introduction of its new NDI Recorder, which joins the company’s growing ecosystem of IP-based hardware and software video encoding, decoding, conversion, switching and streaming technologies.

Tags: kiloview | ndi | core | recorder | encoders | decoders
Submitted by
More from this author
Broadcast Pix Mixes Future Technology with the Past for Museum of Civilizations of Europe and the Mediterranean Posted: 24/06/2022
Broadcast Pix Mixes Future Technology with the Past  for Museum of Civilizations of Europe and the Mediterranean

The Museum of Civilizations of Europe and the Mediterranean has built its reputation by combining historical exhibits with social commentary to tell the story of this rich basin of civilization. The Museum recently enhanced its storytelling capabilities with the addition of a Broadcast PixMX Hybrid Integrated Production Solution.

Tags: broadcast pix | ip | gx hybrid | software | streaming | museum | MUCEUM | france
Submitted by
More from this author
Clear-Com Sponsors AVIXA Women Council Breakfast at InfoComm 2022 Posted: 24/06/2022
Clear-Com Sponsors AVIXA Women and rsquo;s Council Breakfast at InfoComm 2022

Clear-Com®, a global leader in voice communications systems, was a first-time sponsor of the popular annual AVIXA Women’s Council Breakfast at the InfoComm 2022 trade show. A long-time supporter of Rise, a group promoting gender diversity within the Broadcast and media technology industry, Clear-Com is now adding their support to the AVIXA Women’s Council, focused on supporting women in the professional AV industry.

Tags: clear-com | arcadia | avixa | infocomm
Submitted by
More from this author
Imperfections Make the Perfect Addition to Maxon Capsules Posted: 24/06/2022
Imperfections Make the Perfect Addition to Maxon Capsules

As part of the company’s continuing effort to add value to its subscription offerings, Maxon is pleased to announce the addition of 50+ 4K premium tiled textures to the Maxon Capsules collection, designed to bring photorealism to artists’ renderings by adding minor flaws to the surfaces of 3D objects. The greyscale maps feature a mix of scratches, dust specs, smudges, fingerprints, hairs, residue, isolated fingerprints, all scanned from real surfaces and meticulously tiled. The Surface Imperfections Volume 1 texture library was created by David Gruwier and has been licensed by Maxon for immediate royalty-free use by all Cinema 4D and Maxon One subscribers.

Tags: Maxon | Maxon Capsules | Cinema 4D | Surface Imperfections | VFX
Submitted by Zazil Media Group
More from this author
Blackmagic Design Announces New Blackmagic Pocket Cinema Camera 6K G2 Posted: 24/06/2022
Blackmagic Design Announces New Blackmagic Pocket Cinema Camera 6K G2

The Blackmagic Pocket Cinema Camera 6K G2 includes an adjustable touchscreen screen for easier framing of shots, a larger battery for longer shooting without needing to charge or change batteries, as well as support for an optional electronic viewfinder. The Blackmagic Pocket Cinema Camera 6K G2 has the latest Blackmagic generation 5 color science and retains the popular cinematic Super 35 HDR image sensor with 13 stops of dynamic range, dual native ISO and EF lens mount from the previous model.

Tags: Blackmagic Design | Announcement | camera
Submitted by Blackmagic Design
More from this author
Pages:   [1] 2 3 4 5 6 7 > >>