Olympique de Marseille (OM) has signed with AI-powered cloud platform Newsbridge to access, store, manage and share its media assets, including 77,000 archive photos.
Key for the club in selecting its new digital asset manager was the ability to instantly upload new photos taken during a match or training session. It wanted to take advantage of AI technology to detect players and sponsor logos, and automatically index and sort media assets, so that those time-consuming tasks would no longer fall to internal teams.
AI-Powered Media Sorting
Marseille’s Newsbridge Cloud Media Hub comes with large-scale Multimodal AI Indexing including face, logo detection and OCR (optical character recognition).
The AI is trained to recognize a dataset of 191 Marseille players from its male, female and youth teams, and 15 sponsor logos. The detection enables media assets to be automatically tagged and sorted into dedicated smart collections within seconds of live photo upload. Automation removes the need for Marseille’s marketing team to manually index and group the images.
Self-Service Content Sharing For Players & Sponsors
The Newsbridge Mobile App for iPhone and Android is used by players who, thanks to facial recognition, can access their personalized collection of photos in the Media Hub. They can download or share their content directly to social media from the app.
Marseille partners and sponsors can log in to the media hub on desktop or mobile to easily access curated collections of shots where their branding is on show.
Jérôme Andreacchio, Olympique de Marseille Photo Editor in Chief said:
“The Newsbridge experience is simply stunning. The platform’s ability to detect people and sponsor logos is incredible and saves us hours of work. Newsbridge stands out from its main competitors thanks to its much faster and much more precise AI indexing technology. Another asset are the customer support teams. We receive impeccable service, and Newsbridge is always available to respond to our requests to ensure the tool meets our specific needs.”
Philippe Petitpont, Newsbridge Co-Founder & CEO commented:
“Our work with Marseille is an excellent example of how Newsbridge customers influence our Multimodal AI R&D. We initially collaborated with the club a few years ago with the goal of being able to detect logos based on pattern, and not just via OCR. In other words, not relying on the text accompanying a brand logo to be able to identify it. We’re happy to say we’ve achieved that, and today, our technology detects logos based on the ‘image’ alone.”
Petitpont continued:
“Our AI researchers are now working on refining the technology to give Marseille the ability to detect the ‘star’ of a photo or video sequence when multiple players are in the frame. This further refines the automatic sorting of the media, and means that when a player or sponsor logs in to access their collection, they’re going to see the best shots.”
Olympique de Marseille x Newsbridge by the numbers:
- 77,000 archive photos ingested to the Newsbridge Media Hub.
- 6,733 new/live photos ingested - and counting.
- Automatic detection of 15 sponsor logos.
- 191 players using the Newsbridge mobile app to access & share photos from curated Collections.
- 61 users from the club’s internal departments, including marketing.
- More than 100 external users, including sponsors.
- 698 photos downloaded from the Newsbridge mobile app and shared by players on social media in the last two months.
www.newsbridge.io
