Stream Viral, an emerging OTT platform specializing in hosting live broadcasts for sports clubs and leagues, have announced a new revenue sharing model. This new pricing model allows customers on a budget access to an entry level system at a significant lower cost than a normally priced OTT service offering.
With an expectation that the Sports media streaming rights are expected to grow from current $50 billion to $85 billion in revenues by 2024, according to a ReThink report, Stream Viral are well positioned to offer existing clubs and leagues the opportunity to create a subscription based online TV channel, but with a shared risk or reward model, allowing smaller clubs to monetize their own content.
Isobelle Benge, co-founder at Stream Viral explains “We have a range of top tier customers and leagues, but we were often being approached by lower leagues and amateur clubs who liked the services we offered but were worried about the ongoing monthly costs. So, we decided to address that where we take a share in the subscription but offer the OTT platform at a much lower cost, in some cases for free.”
In a time of Covid where spectators cannot make it to site, the opportunity to watch their favourite team play online has never been more appealing. With an offering that can be taken up by many schools, universities and regional leagues, many fans including family members and friends, are willing to subscribe to see their local teams or family members play.
Isobelle continues “Stream Viral can easily offer a branded TV channel today for many sport clubs to monetize their content which in the past was beyond their realm. We offer a subscription service that can go down to a relatively low number of subscribers. We are even offering AI solutions to capture content so a live stream can be done without the need of a camera team if required. Every game can be created and viewed live online from anywhere in the world.”
Given that a recent study by Grabyo where they revealed that 59 per cent of sports fans in the UK are prepared to watch sport exclusively via online streaming platforms, it seems Stream Viral are well placed to collaborate with their customers on live streaming offerings. Anyone wishing to find out more should contact Stream Viral which can be done via the Stream Viral website.
