The great content migration: Content delivery predictions for 2021

Date: 10/12/2020
The great content migration: Content delivery predictions for 2021

2020 was a dramatic year for OTT content providers and content delivery networks (CDNs). The shift to online living and remote working resulted in a massive surge in demand for content – from streaming services, to online gaming and video conferencing solutions. Yet, despite the strain, the CDNs remained robust when it mattered most. As new content platforms go live, the priority won’t just be to deliver content – but to ensure the user experience is as innovative, low-latency and engaging as possible.

As we enter the final month of 2020, Steve Miller-Jones, VP edge computing and solutions architecture at Limelight Networks, outlines three key trends he expects to see in 2021:

Real-time streaming takes the throne

Real-time streaming will make the viewing experience more interactive and personalized

“The content we like to consume is changing. COVID-19 didn’t start the trend, but it has accelerated it. People – especially younger generations – are gravitating towards short-form content and real-time, data-intensive OTT services. They are beginning to expect more interactive experiences from their content, and that means larger data volumes and more pressure to reduce latency. The next generation of viewers won’t just consume real-time content, more and more they’ll interact with it.

“One area where this will be really prevalent is live sports. As sporting events returned to our screens this summer, several broadcasters experimented with new virtual offerings to make the real-time streaming experience more engaging. This experimentation will only increase in 2021. We can expect gambling integration and personalised services that provide alternative commentaries, live audio feeds from the referee’s mic, and crowd sounds for an authentic stadium experience. We will also see more features focused on social streaming, allowing friends to watch together. These features might be short-lived, but those that really engage audiences will remain and change how live streaming experiences are defined. We’re not there yet, but we’re approaching a model where the user controls the content experience for themselves.

“This of course will require real-time distribution of data from service providers. What this means is much more data delivered in a shorter window of time. This is especially true given growing demand for 4K content streaming. Efficient delivery of content will continue to be critical to the viewing experience, so providers will look for the best and most efficient standards and formats for the job. For example, techniques like Content Aware Encoding can create high quality video with lower overheads, helping keep costs under control.”

5G will help content migrate to the edge

5G exits the hype cycle, raising the bar for content delivery at the network edge

“The continued rollout of 5G micro stations and antennas will bring forward the opportunity for bandwidth improvements. Most consumer devices on the market are still heavily 4G-dependent however, so the improvement will not be immediate. But in time, we’ll start to see consumer devices come out that can properly capitalise on the 5G spectrum. When this happens, consumers will be able to enjoy the higher bandwidth that 5G promises.

“The steady uptake of 5G devices will create greater opportunities for more data-rich experiences. There will also likely be an explosion in the amount of data generated by devices connected to the 5G network. This gives rise to the need to process that data closer to the end user, to deliver strong performance and an individualised experience while also reducing the costs of centralised processing.

“5G creates more capacity at the network edge to deliver quality, data-intensive content experiences. However, capitalising on its potential will depend on close collaboration between telecommunications providers and CDNs. Telcos will need to consider where in the network to place the capacity to distribute content and process data most effectively. This will be important where users are demanding radically different kinds of content and using new data rich services. Fortunately, CDNs can enable them to determine the best network locations to service this demand.”

Content will become a security priority

New technology will help protect streaming infrastructure as well as data services

“COVID-19 has created a fertile environment for cybercriminals. Lockdown didn’t just inspire a spate of ransomware attacks on remote workers, it fuelled attacks on business continuity and service infrastructure. DDoS attacks continue to be one of the most popular tools for hackers. While security priorities used to be confined to the protection of data, the scope will extend to the security of content services, intellectual property and streaming infrastructure in 2021.

“More steps will be taken to protect the infrastructure responsible for content creation. DDoS protection and perimeter security will receive greater investment, alongside new access control and user authentication measures. Zero trust between systems will become the default setting for many organisations to ensure content can’t be compromised from without or within. We’ll also see companies take steps to reduce the pirating of their content and identify illegal credential sharing by users.

Techniques like forensic watermarking will be used to stop pirates from copying and distributing content illegally. CDNs will play an important role in identifying credential sharing, allowing publishers to confidently make decisions like blocking or banning the offending users easily.”



Tags: content delivery network | predictions | 2021 | security
Submitted by Steve Miller-Jones, VP edge computing and solutions architecture at Limelight Networks
View author's directory page

Related Interviews
  • Viaccess-Orca content security at IBC 2015

    Viaccess-Orca content security at IBC 2015

  • Viaccess-Orca at IBC 2016

    Viaccess-Orca at IBC 2016

  • Viaccess-Orca at IBC 2013

    Viaccess-Orca at IBC 2013


Related Shows
  • KitPlus Daily 20th April 2020

    KitPlus Daily 20th April 2020


Related Articles
  • Security, Identity and Privacy

    Security, Identity and Privacy

  • There is no where to hide from cybercrime

    There is no where to hide from cybercrime

  • State of the Nation - part 1

    State of the Nation - part 1

  • Content Security in the CLoud

    Content Security in the CLoud

  • The holistic approach to fighting piracy

    The holistic approach to fighting piracy

  • Advanced security solutions

    Advanced security solutions

  • Broadcasting predictions for 2014

    Broadcasting predictions for 2014

  • Data security in the cloud

    Data security in the cloud

  • A preview of this years IBC with Will Strauss

    A preview of this years IBC with Will Strauss

  • Bob Pank starts counting cores...

    Bob Pank starts counting cores...

  • Protecting the archive

    Protecting the archive

  • Understanding and Managing the Piracy Continuum

    Understanding and Managing the Piracy Continuum

  • New Solutions for Accelerated and Secure Movement of High-Value Content

    New Solutions for Accelerated and Secure Movement of High-Value Content

  • Ask the Experts: Content Storage, Security, Archive and Management

    Ask the Experts: Content Storage, Security, Archive and Management

  • Eye to eye: How secure is your content?

    Eye to eye: How secure is your content?

  • Five Best Practices for Securing Your Content during Collaboration

    Five Best Practices for Securing Your Content during Collaboration

  • CADLOCK - securing the future of broadcast.

    CADLOCK - securing the future of broadcast.

  • Eye to Eye: Content Protection 2009

    Eye to Eye: Content Protection 2009


News
Grupo Records TV Capital Makes Headlines with Dalet Posted: 21/01/2021
Grupo Records TV Capital Makes Headlines with Dalet

Dalet, a leading technology and service provider for media-rich organizations, today announced that Brazilian-based broadcaster, Grupo Record, will transform its news production and distribution at its TV Record Brasilia – TV Capital station with the deployment of Dalet Galaxy five. TV Capital, which covers local news and national Brazilian politics, is the seventh Grupo Record station to innovate its operation on the Dalet Galaxy five platform. A top-ranked broadcast group, Grupo Record has been collaborating with Dalet since 2015, elevating the viewer experience through the modernization of its TV Record stations located across the country. The latest Dalet Galaxy five installation at TV Capital will serve as the core platform for state-of-the-art news story production and distribution in a unified environment.

Tags: Dalet | Dalet Galaxy Five | TV Capital
Submitted by Zazil Media Group
More from this author
Drop Ship Audio expands its Calrec roster with an Artemis Beam for major TV network use Posted: 21/01/2021
Drop Ship Audio expands its Calrec roster with an Artemis Beam for major TV network use

Calrec’s Artemis Beam audio console is proving to be a success for Sean Prickett, owner of broadcast audio engineering company and rental service Drop Ship Audio in Los Angeles, CA. With 340 channel processing paths and powerful Bluefin2 and Hydra2 technologies, the new Artemis console is being used on a popular reality show in its fourth season, installed in a studio with a major US network. 



Tags: Calrec | broadcast | Artemis | audio | consoles | digital | IP | AoIP
Submitted by Jump PR
More from this author
CJP Broadcast Launches StreamSmart+, Club-Owned Online TV Service for Sports Posted: 21/01/2021
CJP Broadcast Launches StreamSmart+, Club-Owned Online TV Service for Sports

CJP Broadcast announces the launch of StreamSmart+, a flexibly defined service enabling sports clubs to launch their own television channel quickly, easily and affordably.

"StreamSmart+ is a complete glass-to-glass solution including latest-generation equipment, fully focused operational training and all relevant supporting services," says CJP Broadcast MD Chris Phillips. "Operating an online TV channel allows sports clubs to extend their visibility both locally and globally. It is also a potential revenue source both for clubs and their sponsors. Unlike free to air services such as YouTube, a properly managed online TV channel retains full control over all its content, independent of commercials that might otherwise compete with sponsors' brands."

"The service is based on nearly 10 years of experience we have gained as an SI. That includes partnering with various sports organisations from grassroots level up to major event finals across football, cricket and rugby."

"Initially adopted to offset the impact of coronavirus restrictions on audience attendance, online TV has now proved itself a logical expansion path for sports clubs of every size. Live streaming allows clubs to televise entire matches including supporting titles, subtitles, close-ups, action replays, slow-motion, ad-insertion, sponsor logos, visual effects plus live sound, commentary and supporting news."



Tags: CJP Broadcast Service Solutions Limited | ITIL based service desk solutions | broadcast tape digitisation | film digitisation | broadcast TV studio system integration | technical support services | live sports production system | Streamstar | Mo-Sys StarTracker S
Submitted by Stylus Media Communications
More from this author
KVM 4FUTURE - it starts right now Posted: 21/01/2021
KVM 4FUTURE - it starts right now

The KVM Technology of tomorrow with Real Remote

The extension of an already existing KVM system via a kvm-tec Full HD Extender allows not only remote workplaces and home offices with super performance but also the expansion of the KVM system up to 2000 endpoints and more and access to virtual machines.

Tags: kvm | kvmextender | kvm4future | kvmrealremote | kvmhighperformancesystem
Submitted by kvm-tec Electronic GmbH
More from this author
New Adder ZeroU High Performance IP KVM Brings Increased Customer Connectivity Choice Posted: 20/01/2021
New Adder ZeroU and trade; High Performance IP KVM Brings Increased Customer Connectivity Choice

Adder Technology, a global leader in connectivity solutions and high performance IP KVM, today announced a pair of new KVM transmitters that bring HDMI® and DisplayPort™ connectivity to its proven and trusted ZeroU™ portfolio. The revolutionary dongle design, combined with plug and play functionality, makes the series perfectly placed to support organizations looking to take advantage of the benefits of IP KVM while making efficient use of valuable rack space.

Tags: IP KVM | KVM Matrix | ZeroU KVM | HDMI | DisplayPort | Computer Access | Computer Control | Remote Access | Post-Production | Outside Broadcast | Broadcast | Transport Technology | Industrial Technology | Air Traffic Control | VFX
Submitted by Adder
More from this author
KRK Welcomes a New Generation of Subwoofers Posted: 20/01/2021
KRK Welcomes a New Generation of Subwoofers

KRK announces the latest addition to its range of studio gear with a new generation of powered subwoofers. Coming spring 2021, the new series of KRK Studio Subwoofers will be available in 8-, 10-, and 12-inch variations: S8.4, S10.4, and S12.4. Building on KRK’s legacy of sonic accuracy and performance, the new KRK subwoofers deliver tight, accurate, and defined bass, while the highly efficient Class D power amplifiers dramatically increase transient response, control, and punch. The redesigned cabinets feature a more compact profile compared to their predecessors, allowing for improved placement flexibility and a timeless design that provides a more professional aesthetic.

Tags: KRK Systems | subwoofer | sound engineer
Submitted by D. Pagan Communications
More from this author
All Typed Up Helps Audiences Engage with Media Posted: 20/01/2021
All Typed Up Helps Audiences Engage with Media

All Typed Up, a well-established provider of transcription services to clients across the full range of service sectors, now offers a range of media subtitling solutions. From popular television programmes, documentaries to one-off video projects, All Typed Up draws on its many years of experience and technological capability to help audiences engage with media.



Tags: media | subtitling solutions | video projects | technology | digital transcription | post-production
Submitted by Manor Marketing
More from this author
PMC Brings Extra Clarity to Eddie Serafica and rsquo;s Productions Posted: 20/01/2021
PMC Brings Extra Clarity to Eddie Serafica and rsquo;s Productions

Grammy Award-winning producer and writer Eddie Serafica is enjoying the sound of the PMC twotwo.6 monitors he recently installed in his London-based project studio.

As a recording and mix engineer, Eddie Serafica has worked on numerous high profile projects including James Bay's Electric Light, Michael Kiwanuka’s Love & Hate, and Buddy Guy’s The Blues is Alive and Well, which won Best Traditional Blues Album at the 2019 Grammy Awards. He works mainly ‘in the box’ and his production room in Hornsey is equipped with keyboards, synths, guitars and a 500 series rack incorporating Chandler TG2s and Camden Audio Pres, a Urei 1176 Blue Stripe clone and two UAD Apollos.


Tags: PMC Speakers | twotwo.6 | Eddie Serafica
Submitted by White Noise Public Relations Ltd
More from this author
TAG Video Systems Appoints Roy Folkman VP Sales North America and LATAM Posted: 19/01/2021
TAG Video Systems Appoints Roy Folkman VP Sales North America and LATAM

TAG Video Systems, the world leader in 100% SW, 100% IP, 100% COTS/Cloud, Probing, Monitoring and Multiviewing solutions, for all four of the major broadcast applications (Live Production, Playout, Delivery and OTT), has appointed industry veteran Roy Folkman as VP Sales North America and LATAM effective as of January 1, 2021. The announcement was made by Kevin Joyce, TAG Zer0 Friction Officer, from headquarters in Tel Aviv, Israel.

Tags: TAG Video Systems | Multiviewers | Multiviewer technologies | 100% SW | 100% IP | 100% COTS/Cloud | Probing | Monitoring | Zer0 Friction | TAG | TAG VS | TAG’s System Configurator | Roy Folkman
Submitted by Desert Moon
More from this author
Scality accelerates with record-breaking Q4 and 30% YoY annual growth in 2020 Posted: 19/01/2021
Scality accelerates with record-breaking Q4 and 30% YoY annual growth in 2020


Scality, the object storage pioneer, achieved worldwide annual growth of 30% year over year, successfully navigating an unprecedented 2020 with the largest quarterly revenue results in the company’s 10-year history. Results were fuelled by ever-increasing customer demand for large-scale data management solutions in hybrid and multi-cloud environments, the company announced today.




Tags: Scality | data storage | data management | object storage | hybrid cloud | multi-cloud
Submitted by A3 Communications
More from this author
Maxon Announces the Acquisition of Japanese Distributor Business Posted: 19/01/2021
Maxon Announces the Acquisition of Japanese Distributor Business

Today, Maxon announced it has completed the transaction to acquire the business segment of its Japanese distributor that services Maxon’s community and business concerns, and the formation of the first official office in Japan: Maxon Computer KK. For the last ten years, Maxon’s Japan Representative office in Tokyo, TMS Corp, has been well-known amongst the Maxon community. The establishment of Maxon Computer KK seeks to deepen this connection and show Maxon’s ongoing commitment to the Japanese market. Maxon have also announced that TMS Corp founder, Manfred Flick, has been appointed as the Regional Director of this new subsidiary. In addition, his entire motivated team will be part of the Maxon family.

Tags: Maxon | Japanese Distributer | TMS Corp | Maxon Computer KK | Acquisition
Submitted by Zazil Media Group
More from this author
DHD Audio RX2 XC2 Audio Mixing System Goes On Air at NRJ Norway Posted: 19/01/2021
DHD Audio RX2 XC2 Audio Mixing System Goes On Air at NRJ Norway


DHD Audio announces the completion of a new audio mixing system for Oslo/Lillehammer-based radio broadcaster NRJ Norway. Supplied and integrated by Soundware Norway, it comprises an RX2 mixer surface and an XC2 core router/processor plus an AES67 audio-over-IP interface.

Tags: DHD Audio GmbH | digital audio studio equipment | digital audio systems | digital audio mixers | broadcast control room systems | DJ-operated radio studio systems | OB truck audio systems | audio routing and talkback matrices | audio-over-IP interfaces
Submitted by Stylus Media Communications
More from this author
PHABRIX releases the latest Qx Series V4.2 software Posted: 19/01/2021
PHABRIX releases the latest Qx Series V4.2 software

PHABRIX is pleased to release the latest V4.2 software for its Qx Series of advanced hybrid IP/SDI test and measurement rasterizers.
· QxL V4.2 offers simultaneous generation and analysis of ST 2110/2022-7 video and audio flows
· Generation of two sets of video and audio ST 2022-7 flow pairs including; test pattern as a flow (1 x ST 2110-20 and 4 x ST 2110-30/31 with 2022-7), monitor output (GUI) as a flow (1 x ST 2110-20 and 1 x 2110-30/31 with 2022-7), offering a total of seven flow pairs (14 Flows) from generator and monitor output
· A new IP Transmit configuration tool providing an at-a-glance view of transmitted flow status and selected formats

Tags: phabrix | qx series | rasterizer | ip test | sdi test | st2110
Submitted by Phabrix Ltd
More from this author
Densitron adds two new products to acclaimed UReady control surface range Posted: 19/01/2021
Densitron adds two new products to acclaimed UReady control surface range

The 4RU 19” Rack Control and Monitoring Surface and 2RU Control Surface Powered with X86 Platform are rack-mountable and can provide capacitive touchscreen control

Tags: Densitron | Control Surfaces | UReady | X86 Platform | UReady 4RU 19” Rack Control | UReady 2RU Control Surface | HMI
Submitted by Page Melia PR
More from this author
Black Box Secure KVM Switch Line Enters Evaluation Phase for NIAP Protection Profile 4.0 Posted: 18/01/2021
Black Box Secure KVM Switch Line Enters Evaluation Phase for NIAP Protection Profile 4.0

Black Box, an industry-leading provider of IT connectivity solutions, today announced that new products in the Black Box Secure KVM Switch line have officially been listed as under evaluation for the latest U.S. Government Approved Protection Profile - Protection Profile for Peripheral Sharing Device Version 4.0. Designed to address the more stringent requirements of the National Information Assurance Partnership (NIAP) Protection Profile 4.0, these new Secure KVM Switches from Black Box will provide enhanced security against potential data leakage and hacking in applications including military and defence, transportation, education, healthcare, government, and banking and finance.

Tags: Black Box | KVM | Switch | NIAP | Protection | Profile
Submitted by Dundee Hills Group
More from this author
Pages:   [1] 2 3 4 5 6 7 > >>