Disguise Brings the Latest in Immersive Broadcast Storytelling to NAB

Author: Bubble Agency

Published: 17 April 2024

Disguise Brings the Latest in Immersive Broadcast Storytelling to NAB

Disguise, a global leader in real-time technology with clients including Disney, NBC, Netflix and ESPN, will showcase its latest broadcast and virtual production (VP) solutions at this year’s NAB. Show visitors will be the first to get an early preview of Disguise’s latest release of its Porta broadcast graphics controller, which has been upgraded for Unreal Engine 5.4, and get hands-on with Disguise’s end-to-end xR and VP technology at six exhibition stands across the show floor. 

Disguise and its Creative Services division, Meptik, will also be part of several speaker sessions on topics including digital twins, AR graphics, virtual production and ST 2110 with partners such as WWE, NVIDIA and the Portland Trail Blazers. 

“From the Olympics to the elections, this is a big year for broadcasters. Teams need to tell data-driven stories more efficiently, while still increasing audience engagement figures,” says Disguise’s General Manager for Broadcast, Grigory Mindlin. “At this year’s NAB, we want to show how we can help with a graphics-first approach. Featuring capacity for unlimited LEDs, native Unreal Engine integration and easy stage pre-vis and control; our end-to-end broadcast solution makes any idea possible. And, if you need fast results, our Creative Services team can bring visuals to life for you — so you can show audiences something they’ve never seen before.” 

Porta: Unlocking Unreal Engine Motion Graphics

A show highlight will be an early preview of the latest Porta graphics and media controller, which makes it easier to manage LED xR and AR productions without extensive technical expertise. With Porta, broadcasters can control all their Unreal Engine graphics and LED studios through a single user interface — on the cloud or, thanks to the latest update, on-prem. 

With support for the upcoming Unreal Engine 5.4 release, including the dedicated Avalanche toolset for motion and broadcast graphics, Porta will bring broadcasters optimised performance including data feed integrations and media asset management. 

Disguise Speaker Sessions

Throughout the show, technical experts from Disguise and its Creative Services division, Meptik, will be hosting regular talks demonstrating groundbreaking capabilities in VP and XR for broadcast. Some notable sessions include:

  • Evolution of Entertainment: WWE's Next Big Move (April 14th, 11.30am at CONNECT Tech Chat Theater – West Hall)

  • Creative Lens on Live Sports: XR and Immersive Experiences to Enhance the Fan Experience (April 16th, 11.30am at CONNECT Tech Chat Theater – West Hall)

  • Transforming Sports Broadcasting with Disguise and the Portland Trail Blazers (April 16th, 3.50pm at CAPITALIZE Theater - West Hall)

  • How Immersive Digital Twins Revolutionize Broadcast Storytelling (April 14th, 11.30am at CONNECT Tech Chat Theater – West Hall)

  • The Ultimate Guide to LED Volumes (April 15th, 4:30pm at CREATE Zone Theater - South Hall Upper)

Disguise on the Show Floor

NAB attendees will be able to get hands-on with Disguise technology at the following booths: 

  • ROE Visual (C4535)

Disguise’s VX 4+ and VX 2 servers as well as its RX II render nodes will power two LED stages on the ROE Visual booth. The stages will showcase the latest advancements in XR and how these technologies can be seamlessly integrated into broadcast workflows. Disguise technology will also be used for video playback focused on ROE CB5 RGBW, plus additional digital signage throughout the booth. 

  • Studio B&H (C7916), AOTO (C6130) & RED (N202LMR)

Visit these booths if you want to explore how Disguise enables cinematic virtual production with unlimited LED content display and control.

  • INFiLED (C6935) & Kino Flo (C6430)

Visit these booths if you want to explore how Disguise enables content playback, Unreal Engine graphics control and extended reality in broadcast workflows.

 

You can also join Disguise for happy hour sessions at 5pm, Monday April 25th at the CREATE Zone Theatre and 4:20pm and on Tuesday, April 16th, at the CAPITALIZE Theatre.  

 

Book a meeting with the Disguise team at NAB: https://www.disguise.one/en/visit-us-nab 

 

Related Listings

Related Videos

© KitPlus (tv-bay limited). All trademarks recognised. Reproduction of this content is strictly prohibited without written consent.