GlobalM, an advanced software-defined video network provider, has appointed Bubble Agency, the global PR, marketing, and events specialist for the media and entertainment technology sector, as its agency partner.
Based in Geneva, Switzerland, GlobalM is dedicated to providing high quality IP delivery services to broadcasters, content owners, and operators. The patented GlobalM solution orchestrates cloud resources for video transport services, integrating cloud computing into broadcast workflows. The software-defined video network scales to real-time demand, without losing the quality of a single stream.
Following on from an initial six-month project, Bubble Agency will work with GlobalM to provide PR support; including an industry-specific thought leadership initiative, awards programme, and media relationship management. The agency’s dedicated marketing team will plan and deliver campaigns tailored to both technical and commercial targets within news, sports, and entertainment organisations.
Bubble Agency’s proven track record and expertise in the media and broadcast sectors will ensure GlobalM’s message is clearly communicated across all regions, with strategic brand positioning and targeted PR and marketing activities.
Paul Calleja, CEO and Chief Technology Officer, GlobalM, said: “GlobalM allows users to seamlessly engage with cloud systems, adapting broadcast-IP technology to suit their requirements across a wide variety of use cases. It is therefore crucial for us to partner with an agency that not only has expertise in our sector, but also has a high-level of technical understanding to convey the benefits of our solution. Bubble Agency is the ideal partner to share our vision throughout the media and broadcast ecosystem.”
Sadie Groom, CEO of Bubble Agency, said, "We are delighted to continue our partnership with GlobalM, an unquestionable innovator in video content delivery. Our team has the knowledge and expertise to raise GlobalM’s profile in the media and broadcast sector. Bubble Agency’s continuous growth in this space, working with clients such as EMG, Ateme, Ross Video, Signiant and X2X, further demonstrates our commitment to business transformation and client recognition.”
GlobalM can be used with any SRT, RIST or RTMP compliant encoder or decoder, as well as with the integrated SRT mobile app for iOS and Android. Its new enhanced cloud media processing (transcoding / remultiplexing) capabilities, offer complete cloud-based workflows for media contribution, distribution, and remote production.
