iWedia launches its ATSC 3.0 stack to accelerate broadcaster time to market; becomes official ATSC partner member
iWedia, one of the leading providers of software components and solutions for TV devices for major service operators and consumer electronics manufacturers, announced the launch of its ATSC 3.0 broadcast and broadband software stack, designed to give network operators more flexibility, greater reliability and more efficient operation. Eager to contribute further to the standard and the industry, iWedia also becomes an official member of the ATSC committee.
Prior to the advent of ATSC 3.0, operators were seeing the trend of cord-cutting increasing, as customers sought to save money by limiting their choices to just a few paid services. With ATSC 3.0, the new phenomenon of 'cord cobbling' is becoming easier and more popular, thanks to its browser-based infrastructure installed within a TV or STB that enables customers to choose their own mix of linear broadcast and OTT channels.
Now, with iWedia ATSC 3.0, broadcasters can accelerate their time to market with a client stack pre-certified by Eurofins for hardware integration necessary for obtaining the NEXTGEN TV logo from the Consumer Technology Association. The CTA logo provides assurance to consumers, content producers, broadcasters, and CE manufacturers that the advanced technologies promised by ATSC 3.0 standards are effectively delivered and reproduced on compliant devices, which display the logo. iWedia’s ATSC 3.0 stack is fully geared up.
Why the iWedia ATSC 3.0 is more compelling:
Seamless universal architecture: the iWedia ATSC 3.0 completely abstracted to work with any media player, any browser, any System on a Chip (SoC) and any O/S.
Flexible and interoperable: iWedia’s stack is primed to collaborate with any third-party solutions such as Ad insertion, analytics, monitoring. It also fully supports the RUN3TV framework to ensure the broadcaster application compatibility.
Security guaranteed: iWedia also becomes a member of A3SA, the specialised security division of the ATSC community, to handle the security aspects of implementation.
Hans-Jürgen Desor, CEO, iWedia said, “This software solution opens up possibilities for television manufacturers and set top box (STB) manufacturers to enhance content offerings with higher audio & video quality, as well as tools and services including easier targeted advertising. With a strong track record in providing broadcast stacks for all global standards including DVB, ARIB and ISDB working with ATSC was the logical step and we are delighted to become an official member of this important program.”
iWedia ATSC 3.0 is already up and running on top of one of the most widely adopted SoCs in the TV industry.