iWedia introduces new range of technology solutions

Date: 14/12/2021
iWedia introduces new range of technology solutions

iWedia, one of the leading providers of software components and solutions for TV devices for major service operators and consumer electronics manufacturers, has announced the development and addition of new products to its technology solution offering. The new solutions include the launch of the Ad insertion platform, a new multiscreen UI/UX solution, as well as the introduction of Widevine CAS and ATSC 3.0 broadcast stack.


Ad insertion platform

One of the biggest opportunities for operators currently is targeted advertising, but implementing a targeted advertising platform can be a highly complex technical undertaking. iWedia’s new cloud-based Ad Insertion Platform vastly simplifies the process; with the choice of client side ad insertion (CSAI) or server side ad insertion (SSAI), the solution seamlessly replaces ads in live, catch-up and archived linear TV broadcasts, using individual targeting profiles and WEB-advertising technologies including real time bidding and return-path data. iWedia acts as an integrator at every level of the project implementation, speeding up time to market and lowering the cost of entry.


Multiscreen UI/UX solution

Another ongoing challenge for operators has been the need for a suitable UI solution that can cover not just one device and one operating system. iWedia has adapted its UI / UX solution to be platform and device agnostic. Now offering the same look&feel of user experience on big TV screens (such as STBs, SmartTVs and TV panels) as well as on handheld devices (such as tablets and smartphones). All this has been achieved thanks to the cross-platform framework on top of which STAGE product is developed. Furthermore, the solution is now integrated with an online configuration tool for UI updates with number of customization options, instantly visible across all devices.


ATSC 3.0 broadcast stack

iWedia has developed the ATSC 3.0 broadcast software stack, designed to give network operators more flexibility, greater reliability and more efficient operation. This software solution opens up possibilities for television manufacturers and set top box (STB) manufacturers to enhance content offerings with higher picture quality, as well as tools and services including easier targeted advertising.

Prior to the advent of ATSC 3.0, operators were seeing the cord-cutting trend increasing, as customers sought to save money by limiting their choices to just a few paid services. With ATSC 3.0, the new phenomenon of ‘cord cobbling’ is becoming easier and more popular, thanks to its browser-based infrastructure installed within a TV or STB that enables customers to choose their own mix of linear broadcast and OTT channels.


Widevine CAS

As part of the latest technology solutions, iWedia has also introduced the Widevine CAS integration with iWedia DTV Middleware. This integration will bring benefits to pay TV and telco operators by leveraging the already provided ecosystem by Android TV without the need for additional integration. Highest available conditional access content security (Widevine level1) is supported for broadcast services while relying on the advanced Android TV software architecture, Media CAS libraries bundled with Tuner hardware Abstraction Layer (HAL) framework. The integration has been performed on the latest version of Android TV, Android R (v11).


Hans-Jürgen Désor, CEO, iWedia, said: “As we look towards 2022 and the continued evolution of OTT, it is increasingly clear that TV operators must address their added value to customers. We are confident that our new technology offerings will bring new benefits to our customers, helping them engage and retain their customers at a time when the competition is fiercer than ever.”







Tags: iWedia | Ad Insertion | ATSC 3.0 | IBC 2021
Submitted by Bubble Agency (Bubble Agency)
View author's directory page

Related Interviews
  • Yospace: Advert Insertion at NAB 2013

    Yospace: Advert Insertion at NAB 2013


Related Shows
  • IBC2021 progress and planning update from CEO Mike Crimp and Director Steve Connolly

    IBC2021 progress and planning update from CEO Mike Crimp and Director Steve Connolly


News
Zero Density Wins Product of the Year Award at NAB 2022 Posted: 13/05/2022
Zero Density Wins Product of the Year Award at NAB 2022

Zero Density is proud to announce that its AI-powered, talent-tracking system, TRAXIS talentS, has won a Product of the Year award at this year’s NAB! The award, which was selected by a panel of industry experts, recognizes the most significant, promising, and innovative new products exhibited at the show.

Tags: Zero Density | TRAXIS | talentS | NAB award | NAB 2022
Submitted by Liaison
More from this author
blue Entertainment AG Invests in Rohde and Schwarz Studio Production and Storage Technology Posted: 13/05/2022
Switzerland and rsquo;s blue Entertainment AG Invests in Rohde and Schwarz Studio Production and Storage Technology

Rohde & Schwarz, a global leader in broadcast media technologies, has today announced the deployment of its high-performance intelligent storage network, as well as its media servers for content preparation at Swiss broadcaster blue. Reliability, redundancy, small form factor and easy setup were key factors in the decision to choose R&S®VENICE and R&S®SpycerNode for the project. Futureproofing and scalability were also important considerations, allowing blue to migrate from today’s 1080/25i to 50p to 4k and HDR/Ultra HD with outputs already configured for Ultra HD. 

Tags: Rohde & Schwarz | Broadcast | blue Entertainment | Venice | storage | media | production | SpycerNode | Switzerland | entertainment | sports | UEFA Champions League | studio
Submitted by Manor Marketing
More from this author
Broadpeak Showcases Superior Video Streaming Experiences at BroadcastAsia 2022 Posted: 13/05/2022
Broadpeak Showcases Superior Video Streaming Experiences at BroadcastAsia 2022

At BroadcastAsia 2022, Broadpeak will highlight how pay-TV operators, content providers, and OTT players can provide a compelling video streaming experience to subscribers.

Tags: CDN | Content providers | Open Caching | Multicast ABR | Low Latency | OTT | Video Streaming | Pay-TV | Cloud DVR | Targeted Advertising | SaaS
Submitted by 202 Communications
More from this author
Gravity Media is proud to sponsor, host a panel discussion, and unveil a stand at this years Media Production and Technology Show 2022 Posted: 12/05/2022
Gravity Media is proud to sponsor, host a panel discussion, and unveil a stand at this year and rsquo;s Media Production and amp; Technology Show 2022

Gravity Media is to sponsor, exhibit and host panel discussion at this year's Media Production & Technology Show 2022 taking place at London’s Olympia Centre on 11 and 12 May. 

Tags: Gravity Media | MPTS 2022 | show | event | exhibition | Morning Live Show | BBC
Submitted by Red Lorry Yellow Lorry
More from this author
Gravity Media has a stand at this years Sports Innovation 2022, showcasing their speciality Netcam Posted: 12/05/2022
Gravity Media has a stand at this year and rsquo;s Sports Innovation 2022, showcasing their speciality Netcam

Gravity Media will be showcasing their specialist cameras offerings at Sports Innovation Exhibition in Germany, from 11 to 12 May, on stand B16. 


Tags: Gravity Media | sports | innovation | Germany | event | football | cameras
Submitted by Staff
More from this author
Pixomondo to deploy Vicon solution for virtual production stages Posted: 12/05/2022
Pixomondo to deploy Vicon solution for virtual production stages

Vicon, a world leader in motion measurement, has been awarded multiple contracts by virtual production, visualisation, and visual effects company Pixomondo to power its award-winning virtual production solutions.

Tags: Virtual production | VFX | LED stages | motion capture | ICVFX
Submitted by Wildfire
More from this author
LiveU Announces the Acquisition of Cloud-based Video Production Provider easylive.io Posted: 12/05/2022
LiveU Announces the Acquisition of Cloud-based Video Production Provider easylive.io

As part of LiveU's cloud strategy, easylive.io's all-in-one live streaming production studio will be seamlessly integrated into LiveU's end-to-end cloud-based workflow for live contribution, management, orchestration, ingest and distribution

Tags: cloud | cloud production | live production | IP bonding | cellular bonding
Submitted by Jump PR
More from this author
TV Pro Gear Gen 5 Sprinter Flypack Truck Upgrade Brings Sports Into Focus at UC Colorado Springs Posted: 11/05/2022
TV Pro Gear Gen 5 Sprinter Flypack Truck Upgrade Brings Sports Into Focus at UC Colorado Springs

As Media Services Video Engineer at the University of Colorado at Colorado Springs (UCCS), Garrett Kuecker is tasked with using the school’s TV Pro Gear (TVPG) Generation 5 Sprinter/Flypack multi-camera video production truck to produce a multitude of live events on campus. With production demands continuing to grow, so too has the need to upgrade the flypack’s live video system. Upon consulting with the experts at TVPG, Kuecker and school officials found the quick, cost-effective upgrade solution they were looking for with the Newtek TriCaster TC2 Elite video production platform.

Tags: TV Pro Gear | Flypacks | Video Production
Submitted by D. Pagan Communications
More from this author
Spectra Logic Unveils Data Storage Outlook Report for 2022 Posted: 11/05/2022
Spectra Logic Unveils Data Storage Outlook Report for 2022

Spectra Logic, a global leader in data management and data storage solutions, today announced the release of its seventh Data Storage Outlook report. This comprehensive annual report explores how the world manages, accesses, uses and preserves its ever-growing data repositories. Serving as a valuable planning resource for IT leaders, it also delves into the strategies and technologies designed with the vital role of protecting the data being created now and in the future.

Tags: Spectra Logic | Data Storage Outlook 2022 | data management | data storage | distributed cloud | data preservation | data protection | cybercrime | flash | disk | tape | cloud | electrical energy
Submitted by A3 Communications
More from this author
Actus Digital to Showcase Award-Winning Intelligent Monitoring Platform at CABSAT 2022 Posted: 11/05/2022
Actus Digital to Showcase Award-Winning Intelligent Monitoring Platform at CABSAT 2022

Actus Digital will showcase the new Actus 8.0 AI-based intelligent monitoring platform during CABSAT 2022. Actus Digital's platform was recently honored with a "Best-in-Market" award by TV Tech.

Tags: CABSAT 2022 | AI | QA Monitoring | MVPDs
Submitted by 202 Communications
More from this author
Interra Systems Joins AWS Partner Network Posted: 11/05/2022
Interra Systems Joins AWS Partner Network

Interra Systems announced that the company has joined the Amazon Web Services (AWS) Partner Network (APN) to build, market, and sell customer offerings.

Tags: AWS Partner Network (APN) | Cloud | Subtitling | Captioning | AI | Machine Learning | Content Quality Control (QC) | Video on Demand | Live Video | Video Streaming
Submitted by 202 Communications
More from this author
CJP Broadcast Commences Technology Refresh for University of Sunderland Media School Posted: 11/05/2022
CJP Broadcast Commences Technology Refresh for University of Sunderland Media School

CJP Broadcast Service Solutions, a leading provider of products and services for the broadcast and wider television industry, announces the start of a major project for the University of Sunderland.

"This latest venture comprises four elements," comments CJP Broadcast founder and Managing Director Chris Phillips. "Each element will enable the Faculty of Arts & Creative Industries to teach the very latest techniques in virtual production, TV production and outside broadcasting.

Tags: CJP Broadcast Service Solutions Limited | broadcast tape digitisation | film digitisation | broadcast TV studio system integration | technical support services | live sports production system | Streamstar | Mo-Sys StarTracker Studio | Xsens
Submitted by Stylus Media Communications
More from this author
Tyrell Introduces Tyrell Cloud at MPTS 2022 and Announces Mallinson Sadler Productions as a Tyrell Cloud Client Posted: 11/05/2022
Tyrell Introduces Tyrell Cloud at MPTS 2022 and Announces Mallinson Sadler Productions as a Tyrell Cloud Client

Leveraging its extensive industry and cloud experience, Tyrell is today unveiling its unique, next-generation, fully-automated virtual production environment Tyrell Cloud at the Media Production Technology Show (MPTS) at London’s Olympia on Stand L312. Hybrid by design, Tyrell Cloud provides a set of services powered by leading manufacturers that allow anyone involved in content creation to take advantage of the power and agility of the cloud without the often-associated runaway cost or steep learning curve.

Tags: Tyrell | Tyrell Cloud | media | broadcast | cloud | entertainment
Submitted by Jump PR
More from this author
Dejero Announces Technology Partnership with Antenna Specialist Taoglas Posted: 11/05/2022
Dejero Announces Technology Partnership with Antenna Specialist Taoglas

Dejero is partnering with Taoglas, a leading provider of antenna and RF technologies, to help its customers select best-in-class, high-performance antennas for its cellular bonding devices when used in mobile and fixed applications.

Tags: Dejero | Taoglas | antenna specialist | media | public safety | RF technologies | cellular bonding | resilient | uninterrupted connectivity | critical communications | signal strength | broadcast | Kevin Fernandes | Tim Dolan | MKM Marketing Communications
Submitted by MKM Marketing Communications
More from this author
EditShare Showcases New Offerings and Expanded Regional Team at CABSAT 2022 Posted: 11/05/2022
EditShare Showcases New Offerings and Expanded Regional Team at CABSAT 2022

EditShare®, the technology leader that enables storytellers to create and manage collaborative media workflows, will showcase its strong commitment to the Middle East region at CABSAT 2022 (17 – 19 May, Dubai World Trade Centre, stand C6-31), introducing its new FLEX cloud solutions. This suite of powerful media asset management and storage software solutions provides a straightforward way for businesses, large and small, to take full advantage of cloud services and workflows.

Tags: EditShare | CABSAT 2022 | Michele Dwayk | Amjad Baidas | Said Bacho | cloud-enabled | flexible | workflows | project synchronization | MKM Marketing Communications | MKM Marcomms | editing | storage | media management
Submitted by MKM Marketing Communications
More from this author
Pages:   [1] 2 3 4 5 6 7 > >>