KitPlus TV: Signiant joins Entertainment Globalization Association as Silver Sponsor
Signiant today announced it is joining the newly formed Entertainment Globalization Association (EGA) as a silver sponsor. The formation of the EGA and Signiant’s sponsorship of the organization reflect the increasing importance of content localization, a market is expected to grow from its 2020 mark of $2.5 billion to $3.5 billion annually by 2026, according to Slator. Driven largely by the explosive growth of streaming services, there is growing demand for localized content. The EGA was formed to bring together studios, localization houses, and technology suppliers to improve efficiencies in this important piece of the global media supply chain.
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