Aveco, the largest independent provider of automation and MAM for media companies, will be demonstrating its ASTRA Media Factory at NAB 2024 in Booth C2008. The ASTRA Media Factory is a single platform comprised of three dimensions.
Across all three dimensions, ASTRA Media Factory extends unified workflows and provides a unified user experience:
· First is the range of services offered, covering the entire lifecycle of assets: automating studio production, management, playout and distribution
· The second dimension is the environment; it can operate in any combination of on-premises, remote and multi-cloud; integrating equipment and appliances installed in any of these environments and managing media seamlessly across the boundaries
· The third dimension is integration. Aveco's third-party integration library is the industry's largest, allowing the best products and services to be used; this future-proofs media company investments
“In this ever-changing media world, ASTRA Media Factory allows media companies to utilize past investments in on-prem technologies, as well as expand to the cloud gradually and naturally,” said Pavel Potuzak, CEO of Aveco. "It allows building and changing workflows with the best of all worlds, on-prem, cloud and remote to achieve the required business goals, while unified workflows and UX virtually eliminate the re-training of staff.”
ASTRA Media Factory increases efficiency while improving the on-air/online look. It speeds up editing time via MAM tools including AI. It speeds up news/sports production with automation designed for breaking news.
“ASTRA Media Factory is helping our customers create, manage and deliver content reliably, efficiently and with maximum impact,” said Potuzak. “To achieve this, every workflow step is automated.”
Automating all studio production equipment allows a smaller staff to produce higher quality news, sports and other program types:
· Automating ingest of files or live signals, ingest of metadata, or story-by-story ingest of news bulletins also triggers subsequent processing without the need of manual intervention
· Media asset management controls the media production workflows, manages metadata including AI enrichment, and acts as the heart of ASTRA Media Factory
· Playout of a bouquet of channels of any complexity is easily handled with on-prem, remote and cloud resources using the same GUI for efficient, responsive master control
Since NAB last year, ASTRA Media Factory has expanded tremendously with several projects using SCTE 35/104/224/268 standards for localization. It also manages the remote environment, by direct control of the geographically distributed edge devices and distribution systems.
Aveco's library of interfaces and implemented APIs of third-party products is the industry's largest. It keeps growing, across multiple cloud services, remote systems and on-premises. Integration ranges from Tier 1 brands to Open-Source packages, and across all parts of media operation hardware, software and services.
Media needs are growing quickly, and Aveco's ASTRA Media Factory is another major milestone from one of the industry's most innovative automation providers.
