Bitcentral Inc., the provider of award-winning efficient media workflows for broadcast and digital video, today announced that it has acquired Powr.tv, the provider of the leading direct-to-consumer video publishing solution. The Powr.tv end-to-end platform allows media networks and content owners to rapidly deploy OTT and mobile applications, broaden their reach to new audiences, and increase their revenue.
Since its inception in 2016, Powr.tv’s OTT publishing platform has quickly grown to 10M+ cumulative installs worldwide and boasts an impressive portfolio of over 200 apps that enable customers to increase audience reach across major app stores, including Apple, Google, Roku, and Amazon. Powr.tv customers include BlazeTV, BroadwayOnDemand, Nosey, and Studio71.
Bitcentral’s Streaming Media Group will integrate its award-winning FUEL platform with Powr.tv to provide a unified workflow that will simplify video management, streaming, and distribution. The combined solution features turn-key premium OTT application deployment, dynamic playlisting for VOD, live and linear content, and support for advertising (AVOD), subscription (SVOD), and transactional (TVOD) business models. Additional features include AI-based content and metadata ingestion, comprehensive distribution and syndication capabilities and dynamic rules-based automation.
“Media and Entertainment companies need a streaming platform that is flexible enough to support any business model, be easy to deploy, manage and maintain, and at the same time enable unique functionality for building and nurturing thriving content communities,” saysSteve Petilli, CEO, Bitcentral. “The combination of Powr.tv and FUEL will provide all of these, making this the platform that media and entertainment companies have been waiting for.”
Akshay Arvapally, President at Powr.tvcommented: “Powr.tv and Bitcentral share a vision of providing streaming services with the tools they need to scale their business and build audiences using a data-driven approach. By becoming part of the Bitcentral family, we will be able to accelerate the delivery of this joint vision. The combination of Powr.tv and FUEL will offer a video platform so powerful yet easy to manage that media companies can concentrate on perfecting their content acquisition strategy and building their audiences.”
Discussing the acquisition,Greg Morrow, General Manager for Bitcentral’s Streaming Media Group, said: “The Powr.tv team has built an incredible product and we are excited to develop the future of digital video alongside them. Together, we can deliver unique solutions, including real-time Live Chat, Watch Party functionality, ML-generated dynamic channels, and real-time graphics and transitions. The combination of FUEL and Powr.tv will provide a powerful growth engine for all our OTT customers.”
Funds managed by Virgo Investment Group, an investor in Bitcentral since 2019, provided additional financial investment to support the acquisition. Financial details of the acquisition were not disclosed.