WHAT: “Is Your Station’s Marketing in Need of TLC? Learn How to Market Strong to Drive New Business in ’23” — a webinar for broadcast TV and radio stations
WHEN: Nov. 29 at 2 p.m. EST
WHO: Presented by Bo Bandy, Marketron’s senior vice president of marketing, and Jenn Hoff, Marketron’s digital sales director
WHY: Economic uncertainty and the void of political dollars will make 2023 a challenging year for broadcasters to grow their revenue. As a result, they’ll need to leverage marketing to target, attract, and win new advertisers.
This session will help broadcast stations that have found their marketing efforts to be lackluster or inconsistent.
In this new webinar, designed for station managers and leadership, Marketron marketing experts will deliver ideas, tips, and strategies that will get stations excited and inspired about their plans to win new advertisers in 2023.
• Get an overview of the projections for broadcast and digital ad revenue for 2023.
• Explore how to create an integrated marketing campaign to attract advertisers, with tactics and examples.
• Learn new marketing strategies to appeal to local advertisers.
FEE: There is no charge for broadcasters or the press.
INTERVIEW OPPORTUNITIES: Bo Bandy, senior vice president, marketing at Marketron, is available for interviews. To arrange an interview, contact Christine Pecher at email@example.com.