MediaKind, a global media technology leader, today
announced that its award-winning Advertising and Content Distribution Rights
portfolio, PRISMA, has been reconfigured with a new flexible, modular feature
set. It has been reshaped to unlock the full revenue potential of advertising
and alternate content across broadcast and IP networks. The PRISMA Core and
PRISMA Edge products provide highly specialized content distribution rights definition
& enforcement and targeted advertising capabilities, including DAI,
localized content, content blackouts and security against piracy.
MediaKind’s newly enhanced, modular advertising portfolio
enables customers to take advantage of new monetization opportunities and
protect against constantly evolving challenges introduced by a digital world. PRISMA
can be deployed as a solution in the cloud, as an appliance, or as components
integrated into the Aquila portfolio. PRISMA Core helps to bridge the gap
between content providers and service providers by delivering advanced
scheduling control and enabling rules enforcement for traditional broadcast, as
well as OTT-based delivery. PRISMA Edge enables content providers and video
service providers to deliver engaging viewing experiences, monetize their
advertising inventory and simultaneously meet contractual and legal
obligations.
Stuart Boorn, Vice President, Product Management, MediaKind,
said: “As today’s consumers embrace OTT video services, Operators and Multichannel
Video Programming Distributors (MVPDs) must look for new methods of
monetization through targeted advertising. This requires the delivery of fully
personalized and relevant services which fully comply with distribution rights
and local regulations.”
Enhancements to MediaKind’s PRISMA products include
playlist management for linear ad replacement; added support for SCTE-18 policy
ingest formats in support of Emergency Alert System (EAS) US regulatory
compliance; new content placement management; improved ad routing policies; and
new viewing enablement via in-manifest tracking URLs for HLS. The PRISMA portfolio
consists of two key products with further additions to come later this year:
· PRISMA Core:
Designed to help operators and MVPDs address the increasing complexity of
managing and enforcing contractual and legal obligations related to linear
content across traditional broadcast and IP delivery. PRISMA Core leverages
industry standards - including SCTE-224, SCTE-35 and CableLabs ESAM - enabling
easy deployment and implementations across multiple use cases, spanning:
o Blackout & alternate content enforcement across broadcast & IP networks
o Placement management via SCTE-35 insertion/rewrite and manifest conditioning
o Linear Ad replacement
o EAS Compatible SCTE-18
· PRISMA Edge:
Enables the activation of premium TV inventory and enriches it with qualified
audiences across all workflows (live and non-linear) and in all major streaming
protocols, providing a TV-like experience. It protects from audience data
leakage and ensures full compliance with privacy protection regulations. In
addition, PRISMA Edge provides:
o A comprehensive solution for managing audience-based targeting use cases
o Supports SCTE-224 policy ingest for blackout and alternate content decisioning (through PRISMA Core)
o Implements placement routing capabilities to route audiences to the right decision entity, factoring
restrictions (e.g. blackout, alternate content) or inventory ownership
Boorn added: “Through the modular capabilities of our
PRISMA portfolio, we are providing new functionalities to enable our customers
to pick and choose the elements and capabilities they need to distribute substitute
content and targeted advertising across all networks. Our advertising and
alternate content offerings allow our customers to deploy services that match
the requirements of their existing infrastructure, with the tools to fully
monetize their content through deeper knowledge and understanding of their
audiences’ demands.”
MediaKind has launched a new application paper ‘Unifying Advertising and Alternate Content across Broadcast & IP
Networks’, which will be presented in full during a webinar on
Wednesday, April 22 (3PM BST/10am ET). Christophe Kind, Director Market
Development, Video Advertising, MediaKind, will explore a variety of different
use cases and applications that can address issues with viewing rights,
placement management, media composing and advanced TV advertising. To register
for the webinar, please click here.
- ENDS -
About MediaKind
We are MediaKind, a global leader of media technology and services,
established as a joint venture between One Equity Partners and Ericsson. Our
mission is to be the first choice among service providers, operators, content
owners and broadcasters looking to deliver immersive media experiences. Drawing
on our longstanding industry heritage, we are driving next-generation live and
on-demand, mobile and multiscreen media experiences for everyone, everywhere.
Our end-to-end portfolio of media solutions include Emmy award-winning video
compression solutions for contribution and direct-to-consumer video service
distribution; advertising and content personalization solutions; high
efficiency cloud DVR; and TV and video delivery platforms. For more information, please visit: www.mediakind.com.