IBC, RAI Amsterdam September 15-19, 2023
Content Everywhere meeting space in Hall 4 – Booth 4.B11
Follow this link to request a meeting with Operative at IBC - www.operative.com/resources/join-operative-at-ibc-2023/
Operative will return to IBC this year, debuting the fully cloud-based AOS, providing publishers with a scalable, flexible order management solution. AOS helps media networks maximise their growing and evolving ad sales businesses with a modern approach that delivers automated and unified ad sales.
Publishers have an incredibly complex revenue operation, which includes products across CTV, linear TV, video, and display across different properties, partners and channels. Providing the highly targeted proposals that advertisers require and optimising delivery requires the advanced computing capabilities of a cloud solution.
AOS is the only advertising revenue management solution that is designed to fit into a publisher’s current operations to unify, streamline and scale without requiring publishers to rip out what they have. Publishers get the benefit of the cloud while maintaining the foundational elements of their current workflow.
As advertisers put further demands on publishers, including identity-based advertising, campaign delivery using new and multi-currencies as well as new ad formats, the complexity of advertising revenue and content management will only increase. AOS and the Operative product suite are built to future-proof a publisher’s business, making it easy to expand and evolve to meet advertiser needs and maximise revenue.
With the continued diversification of content and distribution methods, unified workflows are increasingly necessary for global media companies to excel in a complex market. Converged media sales are not only possible, but it’s also here today. Ben Tatta, Chief Commercial Officer at Operative, will share an enlightening presentation, Saturday September 16th at 2:45 pm at the Innovation Stage, Hall 3. He’ll show how media companies can dramatically improve revenue, sales and operations processes with modern cloud-based technology.
