Panasas EnhancesChannel Strategy to Support Global Market Expansion

Author: KitPlus

Published: 06 June 2022

Panasas®, the data engine for innovation,today announced a new global channel strategy with added

benefits and incentives to grow sales reach through channel and alliance


Panasas’ flagship PanFS® data engine powers

the ActiveStor® portfolio, which includes all-NVMe ActiveStor®

Flash, hybrid ActiveStor® Ultra, and massive-capacity ActiveStor®

Ultra XL data storage solutions designed to accelerate AI/ML training, modeling

and simulation, high performance data analytics, and massive-scale data


Panasas technology has seen a continuous demand

increase over the past 18 months, and the recent portfolio launch promises to

ramp up that trend. To support its rapidly growing customer base and market

expansion, the company is investing in its teams and partnerships.

“Strong partnerships are critical for our mission to

accelerate growth and innovation across industries,” said Brian Peterson, COO

of Panasas. “Regardless of your organisation’s size, business model, geographic

location, or vertical focus, our partner program will empower you with leading

storage technologies. Together we will harness the power of big data to not

only solve problems, but to discover new opportunities.”

The new Panasas partner program enables value-added

resellers, distributors, and technology partners to deliver Panasas’

industry-leading data storage solutions worldwide with end-to-end deal support.

New capabilities include:

The Panasas partner portal, a hub containing

innovative marketing collaboration tools, learning pathways, and a library

of resources tailored to partners

Panasas partner marketing and demand generation


Deal registration that rewards and protects

partners’ investments for seeking out new customer opportunities

Panasas recently welcomed Penguin Solutions, an SGH

Company, to its new partner program. Penguin Solutions helps customers

accelerate the deployment of their applications by providing a fully comprehensive

and best-in-class solution experience. Penguin Solutions chose Panasas’

technology over previously offered open-source parallel file systems to enhance

its selective product line. The partnership validates the Panasas ActiveStor

Ultra storage solution for use in Penguin Solutions configurations for all AI

and high performance applications.

“Our customers are solving the world’s most complex

problems, from developing COVID-19 vaccines to designing jetliners. Our job is

to provide them with the best infrastructure so that they can focus on that

work,” said Bret Costelow, Executive Vice President of Global Sales at Panasas.

“We’re excited to team with Penguin Solutions and have them bring PanFS and

ActiveStor to all of their high performance applications and AI customers.”

Panasas is showing at ISC High Performance in Hamburg,

Germany on May 29th – June 2nd, 2022, booth #E507.



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