QuickLink, a leading provider of remote production solutions for broadcasters, production companies, sports organizations, and corporates, today unveiled a new visual identity and consolidation of its product lineup. This announcement reinforces the company's evolution and positions it for continued growth, particularly in the North American market.
The refreshed QuickLink brand features a modern, streamlined logo blending the iconic circular "Q" symbol with a new custom-designed wordmark, all rendered in both uppercase and a newer lowercase style. The blue color palette evokes qualities of inspiration, serenity, and trustworthiness that align with QuickLink's core values of listening to customers, focus, and a human-centric approach
"We are very excited to announce our new branding. Having seen exponential growth over a number of years, we wanted a logo that both embodies innovation and our core values, yet making sure we are still recognized for being the QuickLink that everyone knows” said Richard Rees, CEO of QuickLink.
Richard added: “The ‘Q’ symbol has been with us since our foundation in 2003 and has become widely recognized across the industry, symbolizing continued connection and innovation"
The rebrand coincides with QuickLink expanding into new vertical markets like the corporate sector. A fresh brand identity conveys the company's innovative vision for the future while maintaining crucial brand recognition built over two decades.
A key aspect of the rebrand is the consolidation of QuickLink’s entire product lineup into a unified ecosystem, resulting in many of QuickLink’s award-winning solutions receiving a new naming identity. The new naming of the QuickLink Studio ecosystem, simplifies existing products such as Cre8, ST55, ST250 to StudioPro, StudioCall, and QuickLink StudioRemote respectively. A full breakdown of all naming changes can be found on the QuickLink Blog.
"Not only did we want to update the logo and color palette, but we also felt like it was necessary to unify into a solution ecosystem that utilizes the complete production power of QuickLink Studio Solution,” said Richard Rees.
The new visual identity represents an updated vision for QuickLink as an innovative leader in remote production solutions. With a consolidated, user-friendly product range and modern brand identity, QuickLink is well-equipped to support the evolving needs of broadcasters, producers, and corporate video teams worldwide.
The new QuickLink visual identity and solution ecosystem will be on display at the QuickLink booth at NAB Show 2024.
