Yospace, the pioneer of server-side ad insertion (SSAI), has partnered with leading Norwegian commercial broadcaster, TV 2. The relationship sees Yospace underpin TV 2’s advertising strategy for its app, TV 2 Play, which is available on all streaming destinations, including connected TV (CTV), set-top-boxes (STB), web, and mobile.
The move has been fuelled by TV 2’s desire to broaden its revenues and expand from subscription-only to offer a hybrid, ad-supported model. After experimenting with client-side ad insertion (CSAI) and other SSAI providers, TV 2 chose Yospace for its consistency of viewer experience across all content and players, as well as reporting of ad views. Operationally, TV 2 is able to manage all its advertising tech and measurement in the most efficient and cost-effective way.
TV 2 Play is among the most popular streaming services in Norway. It houses all of TV 2's own content and a broad selection of other popular films and TV series. Its eight live channels bring the Norwegian population together around important moments, from major and local sport events to the most popular entertainment shows and 24-hour breaking news. SSAI has been applied to TV 2 Play’s VOD content at launch, with live streams to be added in the Autumn.
“Yospace is a crucial partner for TV 2’s advertising strategy,” said Roy Kenneth Venjum, Head of Network and Distribution at TV 2. “We needed an SSAI solution that would deliver an excellent TV experience across all content types and players, while providing operational efficiency across VOD and live. Yospace’s huge experience and many customer implementations made it the obvious choice for TV 2 Play.”
Yospace’s SSAI solution is built on 10+ years of experience and long-term partnerships with the likes of DIRECTV, FOX, ITV, RTL, Seven, and TV4. Its technology has been proven to deliver programmatic fill-rates that are consistently ahead of industry standards, with video completion rates over 98%.
“We’re thrilled to be working with TV 2 to help it achieve its advertising goals,” said Edward New, Commercial Director at Yospace. “Like many broadcasters and streaming companies adopting an ad-supported strategy, TV 2 has acknowledged the importance of putting the viewer experience first and foremost in their plans. We take huge pride in delivering a premium SSAI service across live and VOD, while also providing the best business value with high view-through rates and consistent reporting.”
Yospace is exhibiting its SSAI solution at IBC, Rai Amsterdam, 15-18 September, on stand 5.C78a. Demonstrations can be booked via this link:
www.yospace.com/ibc
