Navigating Unfamiliar Territory
The traditional broadcast model - where TV networks play content on a linear schedule, and viewers tune in on their TV sets - is under siege. Linear TV is not going away anytime soon, but the model is becoming less and less relevant. Thanks to the rise of OTT services, viewers have become accustomed to watching content when and where they want, on...
Submitted by Vijay Sagar Vinnakota
Published 19 May 2017
