Why are trade shows still important
First, the disclaimer: as the CEO of a rather large trade show, my opinion is likely to be skewed. However, I wouldn’t be here – now in my eighth year at IBC - if I didn’t truly believe that well-curated trade shows like IBC are a hugely important resource for our industry. Firstly, successful workflows are complex. We are not working in a world wh...
Submitted by Mike Crimp
Published 08 September 2018
